Tag: Content
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A LinkedIn Reality Check for Brands & Their Echo Chambers
22 Jul, 2024
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The bloodbath that’s building a culture of content
15 Jul, 2024
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In her content and when meeting new people, Michele’s style is to lead with the awkward or embarrassing stuff most people wouldn’t dare share.
Self-deprecating humor for the win
Boldly sharing something things most would consider off-limits can be a great way to connect. Maybe someone else hasn’t lived that funny experience, but they know what it’s like to be embarrassed. What gets the laugh is the surprise and the empathy. This messy human-centered theory is the reason Michele’s built a career from a social media intern to a ghostwriter for C-levels, and most recently, a brand strategist for Yata Golf.
Check out these resources we mentioned
Michele’s LinkedIn profile: https://www.linkedin.com/in/michele-hironaka/
That time LinkedIn blocked Michele for impersonating a pickle
Time Stamps of the Episode
1:26- 2:36 (why leading with the awkward is a winning approach for Michele Hironaka)
2:38-8:28 (a look into Michele’s background and how that ties in with her outlook)
10:22-18:02 (living with synesthesia—a synthesis of the senses)
18:10-23:47 (leading with the awkward as a coping mechanism)
23:48-27:30 (when self-deprecating humor backfires)
27:39- 35:09 (the story behind the famous pickle costume)
36:41-40:31 (comparing the grumblings on social media to the old town square grumblers)
40:32-44:07 (tactical advice on leading with the awkward)
44:09-48:28 (Michele debunks an unpopular opinion)
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If you’re not planning content distribution, you’re just inches from the shiny new object trap
31 Dec, 2021
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How content marketers can approach storytelling like a journalist
24 Nov, 2021
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Not all content metrics can be tracked (and that’s okay)
24 Sep, 2021
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Does the inverted pyramid work for content marketing?
20 Aug, 2021
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The untapped underground: Low-volume search terms your secret weapon?
12 Aug, 2021
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Your crummy writing isn’t all your fault
6 Aug, 2021
